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Gum Kare!


Agro

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MEANWHILE IN JAPAN


http://www.animenewsnetwork.com/interest/2014-11-20/gum-kare-handsome-chewing-gum-boyfriends-want-you-to-bite-them/.81241


Apparently Japanese gum sales have been declining in recent years due to a younger generation not chewing it.

To try to counter this, the sweets maker, Lotte, in Japan started a new ad campaign:

Each brand of gum they sell was turned into an anime boy, with commercials showing them as choices in a dating sim where the playable character is a tooth.

This is a thing. And there was a vote to see who the favorite was.


So yeah. Discuss.

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Not sure what's supposed to be discussed here exactly but...

Man, it might sound really weird. But this is actually a neat way of promoting it. Sounds stupid and "Oh you so crazy Japan" but it's fun and memorable. Which is what ads for products should be I think. I mean look at Super Bowl commercials in the US, they're often ridiculous but people love them for it.

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